Mostly Automotive Related, We are Car Guys! But, if You Want Quality Business Graphics We Can Help There Too!

The Influence of Graphics in Sales and Marketing
Graphics make it much easier for your audience to understand and remember your solution. Studies have also shown that we need words, concepts, and ideas attached to an image or else we won't remember the product or service. Professional, visually appealing graphics increase your likelihood of success by 43% (3M-sponsored study at the University of Minnesota School of Management). Research at the 3M Corporation concluded that we process visuals 60,000 times faster than text. It is no wonder that billions of dollars are spent annually to find the right imagery to sell a product, service, or idea.

Visuals paint the picture of who the advertiser is, what they stand for, and how the audience may benefit. Graphics sell because of their ability to influence quickly and be remembered. How you use graphics greatly affects how you and your business are perceived and, ultimately, how well your product or service will sell:

The Influence of Graphics in Sales and Marketing;y) consider the following:

• · What should this marketing piece say about your product or service? (And why does it matter to your audience?)
• · Who is your audience? Would they understand technical terms or prefer an overview?
• · How do you want to say it? What form of media will best reach your audience?
• The most important element when creating marketing materials is the benefit to your audience. Solve their problem. Don't just list what your product does. Show them what their product can do for them.

A few hints when creating marketing graphics:

• · Use fonts that tie into your logo, if possible. Sans Serif fonts (Arial, Helvetica) work best for headlines and Serif fonts (Times, Garamond) work best for large blocks of text. Only use flowery or over-the-top fonts in a headline and when appropriate to the message. If you're advertising a children's benefit concert, then a fun font is fine, but only in small dosages. These fonts tend to be hard to read.
• · Color increases recognition up to 78% and increases motivation up to 80%. When choosing your company colors and supporting colors for promotional materials research the meaning behind the color choice and what you want to say about your company. In most Western cultures:
• · Red = empowering, bold
• · Orange = warmth, happiness
• · Yellow = happiness, energy (excellent for highlighting)
• · Green = balance, refreshing (usually makes a good secondary color)
• · Blue = relaxing, cool (usually the safest/most appealing color to use for business graphic color schemes)
• · Violet = comforting
• · White = pure, associated with cleanliness
• · Black = authoritative, shows discipline

Why Buy A Wrap?

We have some information that may help you make a decision if a vehicle wrap is right for your business or your customers. Let's assume a wrap costs $3000 (which typically it costs less for the average sized vehicle) and assume that the customer will keep the wrap on their vehicle for the full warranty period of 5 years. (For arguments sake we will assume most business owners only lease the vehicle for 4 years).....

So, now we have a cost of $3k and a time frame of 4 years. The average vehicle in a major metro area will have over 700,000 impressions per month. So now what we do is calculate the monthly cost of your wrap based on the numbers…..$62.50! Keep in mind the other benefit factors of a wrap: the retention rate of this medium is extremely high. Many people will remember a wrap much more than any other form of outdoor advertising. Also the targeting of this advertising is unsurpassed….why? Typically a small business owner will drive their company vehicle directly in their target market area further concentrating the advertising.

We often challenge anyone to find an advertising medium at $63/month that can compete. Most people can't even advertise in the classified section of a newspaper for that amount! Even if they did, what is the circulation of that paper? Is it targeted to your specific area? No way!

Think about this: For the price of a cup of coffee you can be advertising, targeted mind you, to literally thousand of people per day!
Another fact to consider: Fuel costs are almost at all time highs. Whether you realize it or not, you are ALREADY paying for advertising using your vehicle. If you do not have a wrap or some kind of Graphics on your vehicle you are actually burning money as you drive. Capitalize on your company vehicle or fleets by maximizing return on capital that you are already spending on fuel consumption.
Keep in mind is that this type of advertising is not like radio, print, or television. It cannot be turned off or simply change the channel! Many of our wrap clients also take advantage of their wraps in areas that traditionally cost huge sums of money. Such venues are at trade shows, conventions, and grand openings. Many times an advertiser will have to get on a list well in advance to advertise at a premier event or location. Example: lets say you want to advertise in Times Square New York. Most people can't even imagine the cost! A wrap owners dream, you just drive down right through it anytime you want!

Here are some numbers for you.

Vehicle signage garners about 8.4 million impressions in a 12-month period.
Radio attracts 900,000 listeners in six weeks with 10 to 12 30-second spots.
Value Pak offers a reach of 600,000 with 100,000 addresses per drop and your client is just one of many advertisers included in the packet.
Direct mail reaches 20,000 names with one post card mailer.
Seven city buses get 600,000 impressions in two months.
Billboards get 700,000 impressions in one month.

Traditional Vs. Innovative

Vehicle advertising reaches consumers not exposed or lightly exposed to newspaper or television. For instance it was found that people with long commutes are more difficult to reach with newspaper advertising; however 96% of North Americans travel in a vehicle each week either as a driver or as a passenger. A fair display advertisement in the Yellow Pages can reach costs of $15,000 for just one year. In that common approach, you have to wait for someone to pick up the right directory where you are listed, share space at all times with direct competitors and hope that the potential client will choose you from all of the others listed. Besides, most businesses in the same industry will be listed in the same pages, whereas with mobile advertising, Vehicle wraps deliver the information in a unique way to your target audience. Vehicle advertising reaches everyone without discrimination. With a price tag ranging from $2,500-$5,000. Ads On Wheels, Inc makes it very cost effective to achieve the high impact a vehicle wrap has to offer.

Static Advertising Vs. Mobile Vehicle Wrap

Information from 3M tells us that "research has been able to determine the effectiveness of moving billboards, or fleet advertising, through the study of Global Positioning Systems installed in trucks and traffic counts. This first-ever study was performed by the Traffic Audit Bureau (TAB), an independent non-profit organization that authenticates the circulation of out-of-home advertising such as billboards.

In the recent trial using a Seiko ad created with Scotchprint® Graphics, one truck reached an estimated 40,585 people a day in Chicago, where an average Chicago billboard reaches about 48,000 people. While the exposure is comparable, the cost for fleet advertising is half that of traditional outdoor advertising, or 70 cents per 1,000 impressions, according to TAB.
"Fleet advertising represents a unique media opportunity. It is less likely to get lost in the clutter or blend in with the background, as other out-of-home advertising can sometimes do," said Bob Swanson, advertising manager, Seiko. "If used strategically, fleet advertising, by its very nature, has the potential to be more dynamic and captivating."

Vehicle Wraps, Pin-Striping, Rear Window Graphics, Magnetic Signs & Banners, In House Graphic Designers for your Graphic Needs. Semis, Trucks, Vans, Cars, Boats, RV's, Golf Carts, Bikes Business Graphics; Removable Wall Graphics, Window Graphics, Floor Graphics and Banners. .Store Fronts, Outdoor Signage, Race Cars, Sponsorships Stripe Kits, Mustang, Charger, Camaro, Challenger, Restoration or custom, Vehicle Wraps, Custom Graphics, Magnetic Signs, Window Graphics, commercial; vehicle lettering.

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